About

Sarah Gale is synonymous with the Australian fashion industry. She is renowned for her astute business acumen and understanding of the Australian retail landscape.

Over the last three decades, Sarah has been a buyer for many of the major retailers such as Portmans, Sportsgirls, Kmart, Target, Witchery and Jacqui E. Most recently, as Head of Buying, she was instrumental in the overall strategy and implementation of Australia’s newest online Fashion and Footwear site, THE ICONIC. Over the last decade, Sarah has also been a consultant to retail and wholesale businesses in Australia and internationally. Throughout her career, she has travelled overseas extensively researching market trends and the global fashion retailers. She has expertise in developing fashion ranges in Australia and off shore, including China, HK, Taiwan and India.

Sarah consults in styling, trend forecasting, fashion buying, product design and development, merchandising, brand cohesion, strategic creative product directives, brand positioning and in-season trading. She also travels the world for clients on research buying trips with their teams teaching them the true tricks of the trade to finding the next seasons winning ranges.

Sarah has a passion in helping people connect with their true style. Her favourite part of styling is working with the “real” people and delving into what really makes them tick; what True style means to them and how to retain their authenticity whilst adhering to the confines of society and workplace needs and requirements.

Sarah has enjoyed a high profile in the industry, highlighted with her role as Judge on the hit TV show Project Runway Australia (Series 1 & 2).

Sarah has mentored many designers and is passionate about helping others pursue their dreams.

As a sought after host and speaker for seminars, events, fashion panels and judging awards, Sarah has an outstanding reputation for her professional expertise and lively, personable character.

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